Digital transformation for scale-ups
bMAX helps mid-sized, growth-minded companies maximise what they already have. We start with a size-up: a clear read on where your leaders and your systems stand, so the roadmap is built for you. Then it's delivered in modules, starting with what matters most.
The approach
Most digital transformation is sold off a shelf: the same plan, whatever shape the company is in. bMAX starts with a size-up instead. We map where you stand across your technology, your leaders, and your team, then build the journey and the next steps around that. It isn't a test you pass or fail. It's how the work gets tailored to you.
Where your systems and data stand today, so the roadmap builds on what's solid and shores up what isn't.
Where your leaders are today, so we bring them into the change in a way that fits how they lead.
How your team works today, so the rollout lands at a pace they can absorb and sustain.
No 200-page strategy that nobody opens twice. You get a componentised roadmap, broken into modules that target your most pressing needs first. Start where it matters, prove the value, then build from there.
The model
Digital transformation breaks when strategy and build live in separate rooms. bMAX closes that gap. I lead the human and business side. Specialist technical partners handle the build, so the strategy and the engineering are never working from different scripts.
We work with proven technical partners, including mobileLIVE and HachiAI, chosen to fit the build in front of us rather than forced to fit one firm's stack.
Build what others only advise on? Partner with bMAX.
Who it's for
bMAX works best with mid-sized scale-ups: established companies, often family-owned or founder-led, that have outgrown how they used to work and want to grow without losing what made them. If you know it's time to change how you work, let's talk.
About
bMAX is led by Lisa Hyde. She has built and sold three Canadian companies, with exits to Ernst & Young and BDO Canada.
As a COO, she led a multi-year digital transformation at a Canadian manufacturer that grew revenue while the rest of the sector shrank. As an executive advisor at BDC, she coached C-suite teams at fast-growth scale-ups across the country.
She owns the side of transformation that technology cannot fix: strategy, people, and the will to change. The build is in good hands with the partners. The readiness is the work.
"Digital transformation fails on people, not technology. That's where the real work is."